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林志源的由来
 
林志源已有超過40年的历史,经验之丰富使其成为肉干饮食业中佼佼者。目前我們的产品有肉干、肉松、鱼片酥、香酥鱿鱼…等。传统的行业不一定停滯不前、墨守成規的,林志源就证明了這一点。  
 
传统食品不一定就得用传统的方式销售。在保持产品水准的同时,我们也不断在管理和行销等力求进步。精确的扩展计划让林志源成為家喻戶晓的老字号,也將其业务帶到东南亚等地。  
 
从小学徒到肉干老师傅, 不屈不挠的林志源创始人林顺炳先生在1968年于峇株吧辖创立新兴源肉干。他用傳統秘方腌制、烧烤的肉干,在各传统节庆会上都能吃到這美味食品。 
 
他于2004年在柔佛再也设立了林志源肉干厂以分销批发给柔佛州内酒楼的主要供应商,同时也设立了零售门市,以满足其长期支持者的要求。自此開始林志源慢慢扩展,从南马区一路向马来西亚以及东南亚市場发展。 
 
拥有60年经验的林顺炳先生,以全马独家100%原庄碳烧以及自制的独家秘方腌制肉干。他秉持着一个信念,就是要让人们吃到最好吃的肉干,也因为这样,林志源这家历史悠久的肉干老字号得到了各界的认同,从而屹立不倒。
 
About LIM ZI YEN
 
Lim Zi Yen has been in barbecued meat industry (Bakkwa) for more than 40 years. Over the years, Lim Zi Yen has become one of the leaders in this industry. Currently we have more than 22 products and our best selling products are Famous Chunk Meat, Sliced Red Groove Fish, Ice Sugar Meat Floss, Honey Crispy Floss and etc. 
 
To us, traditional business can always be managed with modern marketing and management methods. At Lim Zi Yen, this concept is proven and we have successfully expanded our business to other countries in South East Asia while maintaining the traditional flavor and quality of Lim Zi Yen Bakkwa. 
 
The founder of Lim Zi Yen, Mr Lim Soon Peng was trained in producing bakkwa since young. At 1968, Mr. Lim founded Xin Heng Guan Bakkwa at Batu Pahat, Johor. Xin Heng Guan would supply their traditional Bakkwa on every festive season. All bakkwa were produced with Xin Heng Guan’s special recipe and traditional method. At 2004, Mr Lim expanded his career into Johor Bahru and setup Lim Zi Yen Food Industry at Taman Johor Jaya. At first, Lim Zi Yen Food Industry was focusing only distribution. Their main customers were restaurants and bakkwa dealers. In order to further expand the business, we had started a retail department. With retail and distribution marketing plan, Lim Zi Yen has successfully expanded their business from Southern region Malaysia to South East Asia. 
 
 
With Mr Lim’s 60 years experiences in barbecued meat industry and his secret recipe, Lim Zi Yen has become one of the leaders in barbecued meat industry (bakkwa). The vision of Lim Zi Yen is to serve customer with the best bakkwa. And because of this, Lim Zi Yen has been acknowledged as one of the oldest bakkwa producers in the southern region Johor Bahru.